We do three essential things
We help you define who you are, where you want to be and how to get there
We help you identify your audiences and discover how to engage with them
We help you tell stories that reach your audiences and compel them to act
We're a bit different to most agencies
Money is essential for programmatic impact, yet to continue generating it, a portion of your resources need to be spent on raising awareness and support. This can be hard to communicate to existing and prospective donors.
At Magnia, we understand that, sometimes, changing lives begins with changing minds. That’s why we help you make the most of your resources through a strategic approach to communications, allowing you to focus on what matters most – strengthening stakeholder relationships, attracting flexible and innovative funding, building support and creating change – but without breaking the budget.
We have extensive experience in the nonprofit sector working with multilateral organisations, public and private sector foundations, policy think tanks, large and small nonprofits and successful social impact entrepreneurs. We are deeply passionate about serving this community, that’s why we founded Magnia!
We understand the various communications-related issues faced by those in the sector and have been part of the rapid changes in international development over the past two decades. We are tapped into evolving trends and are big believers in systems-change thinking and leveraging technology to help organisations achieve greater impact.
We understand that a variety of strategies and channels are required to communicate with different stakeholders, whether they are government departments, institutional donors, and individual retail donors, or board members, community-based organisations and staff members.
We have experience of working with all of them and know that the one factor that links effective stakeholder communications is trust. Our experience has shown us that trust is built through clear, consistent and authentic communication.
We advocate for systems change... so we changed our system
When we set up Magnia we asked ourselves, how can we change our own systems to create a positive impact in developing nations? We are doing this by committing to partnerships with in-country communications professionals, thereby creating new opportunities, which will in turn build local capacity, encourage entrepreneurial spirit and lay the foundations for good governance practices.
This mutually beneficial arrangement means we are able to call upon a range of skilled practitioners who speak the local language and understand the local culture.
We currently have in-country partnerships in India and across Africa and the Middle East and we continue to build new relationships.
Featured in-country partner
Meet Nofiti
‘Nof’ is one of our in-country partners. Based in Addis Ababa, fluent in Amharic and English, and a specialist in social media community management and content creation, Nof is our go-to guru when it comes to campaigns we’re running in Ethiopia.
By having native speakers like Nofiti on the ground, we are fulfilling our commitment to building in-country capacity, and also ensuring that local culture is properly respected and reflected in your communications.
Our core team
Magnia’s team are experts in brand communications. Through our ‘virtual-first’ structure and in-country partnerships, we scale our support to meet the needs of each business we work with.
Michael Stojkovic - Magnia Co-Founder and Partner
Michael is a marketing and business growth professional and a passionate digital marketer with sixteen years of experience working alongside entrepreneurs in Africa, Australia and the Middle East. Michael has helped launch over 25 businesses, most recently strengthening the business environment in Ethiopia and furthering his belief that for-profit businesses are crucial to international development.
Luisa Stojkovic - Magnia Co-Founder and Partner
Luisa is a communications professional with a decade of experience in key messaging, content creation, leadership development and donor engagement, in the philanthropic and financial sectors across Africa, the UK and the UAE. She has worked alongside organisations such as the END Fund, Geneva Global, Freedom Fund, Legatum Foundation and the Luminos Fund.
James Mattison - Magnia Co-Founder and Partner
James is a creative director with over twenty years of experience in brand communications and strategy, serving both the nonprofit and for-profit sectors across Africa, UK, US and the Middle East. James has advised numerous organisations during that time, including Hamad Medical Corporation, Qatar Foundation, Centre for Entrepreneurs, the END Fund, Freedom Fund and Luminos Fund.
A selection of the organisations our team has worked with
Reach out
Chat to us about how we can partner to magnify the impact of your organisation.
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