Project Mercy is an Ethiopian family organisation that specializes in cross-sector interventions that empower communities. As part of a larger scope, we updated the organisations visual assets for use across their brand touchpoints which told stories of their work in rural Ethiopia.

To produce this photo series, we spent time with the communities in Yetebon and Chacha Town with Barcot Wolde, an Ethiopian photographer and one of Magnia’s Specialised Partners. Through our commitment to working with in-country creatives, we were able to produce a set of images that authentically reflected the realities on the ground.