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Project Mercy Photography - School Nurse

The school nurse

Project Mercy Photography - classroom

Young students learning to count

Project Mercy Photography - coffee plants

Coffee seedlings

Project Mercy photography

The dairy cow crossbreeding programme

Mirath Project Photography - Chacha Cow Sheds

Workers at the Chacha Cow Sheds

Project Mercy Photography

Project Mercy is an Ethiopian family organisation that specializes in cross-sector interventions that empower communities. As part of a larger scope, we updated the organisations visual assets for use across their brand touchpoints which told stories of their work in rural Ethiopia.

To produce this photo series, we spent time with the communities in Yetebon and Chacha Town with Barcot Wolde, an Ethiopian photographer and one of Magnia’s Specialised Partners. Through our commitment to working with in-country creatives, we were able to produce a set of images that authentically reflected the realities on the ground.


ClientProject MercyYear2022ServicesPhotography



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