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Step into the spotlight with a standout LinkedIn Company Page that brings your nonprofit's mission to the forefront, attracting the right allies to fuel your journey.

For small to medium-sized nonprofit organisations, establishing a strong online presence is crucial for success. A LinkedIn Company Page not only serves as a digital showcase for your organisation’s mission, achievements, and needs but also as a platform for attracting potential donors, volunteers, and partners. Here’s a quick guide on how to create an impactful LinkedIn Company Page for your nonprofit:

Step 1: Getting started

  • Sign in to LinkedIn: Log into your personal LinkedIn account. You must have a personal profile set up before you can create a company page.
  • Navigate to the ‘For Business’ Menu: On your LinkedIn homepage, locate the ‘For Business’ icon at the top right corner and click on it.
  • Select ‘Create a Company Page+’: Scroll down to the bottom of the menu that appears and choose ‘Create a Company Page+’. Then select the category that best describes your organisation, such as “Company” or “Educational institution”.

LinkedIn for nonprofits step 1

Step 2: Enter your organisation’s details

  • Company Name and URL: Enter the official name of your nonprofit organisation. LinkedIn will automatically suggest a URL for your page; you can adjust this as long as it remains unique.
  • Website and Industry: Provide your organisation’s website and select the most relevant industry from the dropdown menu.
  • Company Details: From the drop-down menu, select your organisation’s industry, the size of the organisation by number of employees and the organisation type.
  • Add basic branding details: Upload a high resolution logo file and fill in your organisation’s tagline (or a short description of the organisation, up to 120 characters long, if you don’t have a tagline).
  • Click ‘Create page’: Once you’re satisfied all of your details are correct and you have checked the box to confirm you are an authorised representative, click the ‘Create page’ button at the bottom. Your LInkedIn Company Page is now live!

Step 3: Fill in additional details

  • Description: Fill in a brief description of your organisation, highlighting its mission, the impact you make, and the communities you serve. Keep it concise and compelling.
  • Location: Add your organisation’s location to make it easier for local volunteers, donors, and partners to find you.
  • Cover Image: Upload a high-resolution cover image for your page. The cover image should capture the essence of your organisation’s mission. Ensure this images is professional and aligns with your nonprofit’s branding.
  • Customise Your Button: LinkedIn allows you to add a custom button to your page, such as “Visit website” or “Learn More.” Choose the action you want to encourage visitors to take and link it to the appropriate page on your website.

Step 4: Engage and grow your audience

  • Post Regular Updates: Share news, updates, stories, and insights related to your organisation’s work. Engaging content will attract followers and encourage interactions.
  • Invite Connections to Follow: Use the ‘Invite Connections’ feature to invite your personal LinkedIn connections to follow your nonprofit’s page.
  • Engage with Your Followers: Respond to comments and messages, participate in relevant conversations, and engage with your followers’ content to build a community around your page.
  • Monitor and Optimise: Keep an eye on your page analytics to understand what content resonates with your audience. Use these insights to refine your strategy and content plan.

Creating a LinkedIn Company Page for your nonprofit is a strategic step towards enhancing your digital footprint and networking potential. By following these steps, you can create a dynamic page that effectively communicates your mission, engages your audience, and fosters meaningful connections within the professional community.

This is the second article in a series on leveraging LinkedIn for your nonprofit organisation. View the other articles here:

  1. LinkedIn for nonprofit leaders: A guide to unlocking networking opportunities
  2. A four-step guide to setting up your nonprofit LinkedIn company page (this article)
  3. Crafting a LinkedIn strategy for nonprofit organisations

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