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Embark on the road to COP28 with inspiring stories, from our climate-focused clients creating incredible solutions through collaborations, inclusivity and storytelling. Discover how to turn your stories into compelling urgent climate action messages at COP28 and beyond.

Global leaders, academics, experts and climate activists are convening at the Expo City in Dubai, United Arab Emirates (UAE) for the 2023 United Nations Climate Change Conference, more commonly called COP28. A familiar city for us here at Magnia, these experts and leaders are gathering to discuss and find solutions to the world’s most pressing issue: climate change.

One of the critical areas for COP’s success has been ensuring that all voices are heard and that there is collaboration between the people most affected by climate change and those who have the solutions. It has been inspiring to witness first-hand the ideas, talents and technology of entrepreneurs, innovators and activists leading the way in providing solutions to help people adapt to climate change. A reminder that when we come together, we can achieve more.

Beyond collaborations, our clients have also demonstrated to us the power of inclusivity when co-creating climate solutions for our planet. A core value here at Magnia, we have observed, whether it be a youth-led grassroots movement or a young team with African women engineers pioneering new technologies, every voice must be heard. This has extended to our brand and communications support, which ensures that this messaging is clear with their stakeholders and rooted in establishing their single source of truth.

Below, we dive into how our clients have demonstrated these values as they lead the way in building a better and hopeful future for our planet.

Building next-gen weather intelligence through collaborations – TomorroNow’s story

When Georgina Flatter started her journey of co-founding TomorrowNow, she had no idea that within four years, TomorrowNow would reach one million smallholder farmers in Africa. Georgina had witnessed how smallholder farmers depended on rain, and knowing when it came or was delayed could make or break them. She believed that if these farmers could have accurate forecasting, they could increase their chances of success. With her team, they began sharing these weather forecasts with farmer-facing organisations. For TomorrowNow, it was also clear to them that this needed to be a collaborative effort with those already doing different interventions in the sector, that is, government, private sector, development partners and farming communities. Through these partnerships, they have an audacious goal of reaching 100 million farmers in Africa and helping them adapt to climate change.

A farmer supported by TomorrowNow's weather intelligence tends to his crop

Today, they are one step closer to achieving this, having unlocked an additional funding grant of $5 million from the Bill & Melinda Gates Foundation to enable them to forecast 20 million farmers by 2027.

What has been exciting for us here at Magnia is witnessing the power of technology playing a positive role in uplifting the lives of many and giving them a chance to thrive.

African Women in STEM creating climate solutions – Octavia Carbon’s story

At the nexus of climate change discussions is how it intersects with various social identities, particularly gender. A USAID fact sheet indicates that ​​women produce sixty to eighty per cent of the food in emerging economies, especially in Sub-Saharan Africa. What’s been inspiring is witnessing women taking the lead to drive and co-create climate solutions. Our client, Octavia Carbon, has shown this with their inclusive engineering and founding team, featuring young African women contributing to their mission of deploying the first-ever Direct Air Capture (DAC) machines to capture CO2 from the atmosphere in Kenya. With research already showing that by 2050, we will need to remove 5 to 10 billion tonnes of CO2 from the atmosphere, this incredible team of young revolutionaries aims to permanently remove one gigatonne of CO2 from the atmosphere by 2033.

According to Octavia Carbon’s Partnerships Lead, Fiona Mugambi, Kenya, is poised to be a global leader in clean energy if she fully utilises her geothermal energy. As it is today, only a third of this geothermal energy is in use.

At Magnia, it has been exciting to experience the power of gender-led leadership and its impact on bringing out diverse and much-needed voices for climate solutions.

Youth-led climate solutions – SHOFCO’s story

Beyond science and technology, in the Global South, young people want to be part of the climate change conversation. Many are calling for bolder policy actions from their leaders. In Africa, for example, which has the world’s youngest population (sixty per cent of its 1.25 billion people are aged 25 or younger), 4 in 5 young people want their leaders to do more to address climate change, reduce carbon emissions and adopt greener energy sources.

At SHOFCO, a grassroots movement serving Kenya’s largest slum, Kibera, they are taking a much bolder approach and committing to realise the full potential of 2 million young people in Kenya through transformative interventions. SHOFCO’s grassroots-led and holistic approach is giving young people the power to speak up and be heard by their leaders as they demand change.

Kennedy Odede, CEO and Founder of SHOFCO, says: “We must mobilise and empower our youth to drive such solutions and bring climate action planning down to the community level.”

What’s ahead for climate communication at COP28

For us at Magnia, what has become clear is the tireless work our clients are doing to bring everyone together to unlock the solutions we need from the sector. As branding and communications experts, we believe communications can further these ambitions. We have witnessed our clients unlock new funding, empower their communities, refine their messaging, and establish their single source of truth as they tackle climate change through their remarkable solutions. As other sector experts and world leaders meet at COP28, we encourage social impact leaders and thought leaders to bring their messages of urgent climate action concisely and persuasively for everyone to act.

We also know that stories are powerful tools for communicating our messages. When social impact leaders tell authentic stories rooted in fact, it will lead many towards action and create avenues for deepened collaborations. But these stories are not static; they can be dynamic and incorporate visual elements or be disseminated in accessible ways so that more people across the globe can act.

Our team is on the ground to provide this support and much more to all delegates. Should you need a hand or a catch-up to learn more about how communications can help you drive your point home, contact Luisa Stojkovic at

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